Our Mission

To turn the negative aspects of returns into positives for retailers, suppliers, customers, and the environment.

Our Story

Our co-founders started Hayneedle 20 years ago, pioneering the online selling of home furnishings. During that time, they saw first hand the challenge returns cause for retailers, customers, and especially manufacturers. They knew there had to be a better way than telling customers to “just keep it” or shipping products back in unsellable condition to ultimately end up in landfills. This solution didn’t exist, so they started Rush ReCommerce to provide an end-to-end returns solution specifically for the home furnishings industry. Rush has developed sophisticated recommerce software to receive, process, and price returns to maximize the profitability and created Rush Market, the ultimate off-price marketplace.

Our Co-Founders

Doug Nielsen

Chief Executive Officer
Doug has been an entrepreneur and internet pioneer for over 25 years.  He is the co‑founder and President of The Rush Market and Rush ReCommerce, which offers manufacturers and retailers an end‑to‑end solution for returns. Prior to Rush, he founded Hayneedle in 2002 and was the Chairman until the sale of the company to Jet.com/Walmart in 2016. Under Doug’s leadership, the company grew from under $1M in revenue to $350M in just under 15 years. Under Doug’s watch, Hayneedle (as NetShops) achieved #13 on the Inc. magazine “5,000 Fastest Growing Private Companies in America” list and was named on the Best Places to Work list over multiple years.

Julie Mahloch

Chief Business Development Officer
Julie is co-founder and Chief Business Development Officer for Rush ReCommerce. Prior to Rush ReCommerce, Julie co‑founded and was VP of Category Development at Hayneedle. In her role, starting in 2002, she helped pioneer the home goods category online. Julie’s extensive e‑commerce experience and passion for home furnishings led her to tackle the returns and overstock challenges that companies face doing business online.

Jeff DeRuiter
Chief Operating Officer
Jeff has 25 years of experience in logistics management and the catalog/online retailing business, and currently serves as the Chief Operating Officer of The Rush Market and Rush ReCommerce. After graduating from Stanford and USC, Jeff spent 6 years in logistics, operations and warehouse management consulting. His career moved to Omaha where he led operations, design and management at Oriental Trading Company. Prior to Rush, Jeff was the VP of Operations at Hayneedle where he led all operations of customer care, fulfillment, inventory management and oversight of a network of several thousand drop ship fulfillment partners.

Our Leadership Team

Doug Nielsen
CEO, Co-Founder

Jeff DeRuiter
COO, Co-Founder

Julie Mahloch
CBDO, Co-Founder

Marcus Goedeker
Member of founding team

Abbie Stanton
Director of Marketing & Member of founding team

Ryan Shanahan
Director of Planning

Gwen Newsome
Director of Operations &
Member of founding team

Brian Pribnow
Director of Product